LEARN THE SECRETS FROM CREATIVES AT THE TOP OF THEIR GAME

My latest obsession somehow ends up being in LA, but according to my interview with my new pal Logan, the head of retail for Juice Served Here there are some future plans of expanding into New York which excites me. I was introduced to this amazing juice spot by my friend MCohen who’s store is right next door to JSH. I’ve made it a daily ritual every time I go to LA. What I love is not only the juices are unique and very different from most juice joints, but the brand is on point. They created from a design perspective. The juices are cold pressed and un-pasturized where the nutrients are the most optimal. Another point of differentiation. They say it’s NOT a cult, but I beg to differ.

I had a chance to catch up with Logan, the head of Retail Operations over there to get a deeper dive into the brand and what they’re all about.

+What’s the mission of Juice Served Here?
We set out to create a company that first and foremost put a focus on health. That was square one. We wanted to be able to make the best product we could and give it to as many people as possible.

+What makes JSH unique compared to other juice spots?
We are a totally raw, organic, vegan, cold-pressed juice company who strives to source it’s ingredients locally from ethically minded and passionate people that share our same vision of health and wellness. We think of ourselves as almost “non-denominational.” There are a lot of Juice bars and companies out there that swing pretty far to either side of their respective social and cultural spectra, and at the end of the day this can alienate certain people that may or may not share your particular vision. One of the pillars of our company was to make an environment where all feel welcome. This way we broaden the exposure to our amazing juice and enrich the lives of as many people as we possibly can. You know the moment you walk into one of our bars that you are going to see a couple of your best friends and have an amazing experience.

+Why is everyone that works there so friendly and welcoming?
We have a pretty amazing team that started this company. We all came from different backgrounds and fields, but when we sat down to discuss how we were going to set ourselves apart from everyone else, the top of the list was always service. If you think about your favorite restaurant or store or bar or coffee shop, the one common denominator that makes them all great is the people. So we set out to find the brightest and smartest people we could who also had a love for people. Compassion and empathy are two of the most important things you can bring to any relationship. And at the end of the day we want to foster the best relationship we can with everyone that comes to see us.

+What is the philosophy of the packaging and brand design?
Juice Served Here as a brand is very clean and simple. Minimalist if you will. We took a “Never Conventional” approach to everything from our packaging to the custom design of the furniture in our stores. The elements in the stores are a stark contrast between brilliants whites and matte blacks juxtaposed with warm wood, clean marble and black steel. There are a few cues taken from Post-modern architecture as well as Japanese and Scandinavian designs, but in the end it’s just Juice Served Here. Each location is a unique representation of it’s local culture and vibe.

+What is JSH’s cleanse philosophy?
We feel that Juicing should be an integral part of your daily ritual. Similarly, cleansing should be a part of weekly, monthly and seasonal rituals. It’s healthy and grounding. it’s a great way to reset the body and mind, however long you choose to do it.

+Describe the JSH retail experience?
As mentioned earlier, we wouldn’t be who we are if it weren’t for the people working at our juice bars. We work very hard to create a welcoming environment where when you walk in you automatically know that you are about to see a couple of your best friends. It’s a “third place.” It’s not home, it’s not work, but somewhere you can go to meet friends, hold a meeting, grab a juice and a magazine and just be. We want the experience you have in our bar to be just as amazing as the juice in our bottles.

+What’s the vision for JSH in terms of retail growth?
We are just growing the brand in Southern California at the moment. We are currently in Los Angeles and San Diego, as well as servicing Orange County with home deliveries. We have 4 full retail locations and will have 10 by the years end. Within the next 18 months we are planning on expanding north to San Francisco and Santa Cruz as well as moving back east to New York. There has been some talk about expanding abroad as well, there are quite a few people that are chomping at the bit to have us in their neighborhoods across the world.

+How is JSH NOT a cult?
The “this is not a cult” line came from JUICEsociety (our loyalty program that offers exclusive benefits to our fellow juice fanatics!). All of our customers love us for what we do and we’ve created a bit of a following because of it. At the end of the day we are trying to build communities around the pursuit of wellness and healthy lifestyles. We say it’s not a cult because it’s not a self-serving endeavor. Everything we do, we do for you.

Check out the Juice Served Here website here.

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